Frequent Flyer Programs (FFPs) have long associated with wine retailers as a way of earning additional points. In the UK and the US however, this normally takes the form of a reward for joining a form of subscription service, and as a result I’ve always avoided the offers as I’m not diligent enough about cancelling the subscriptions once I’ve taken advantage of the offer.
Fortunately, it works a little differently in Australia, and through Qantas Epiqure you can earn bonus points for one-off wine purchases through their online store. In this post I explain how to get the most out of Qantas Epiqure.
Some obvious ground rules that I always stick to…
- Don’t buy wine you don’t like just for the bonus points;
- Don’t pay over the odds just to get the bonus points;
How do you find the offers?
There’s a couple of different approaches you can take, either:
- Search the ‘bonus points‘ page, looking for wines which seem good value. You can find the search here, and it looks like this:
- Search the ‘sale‘ page, looking for wines which have a high points bonus. You can find the search here, and it looks like this:
My preference is to search via the sales page, as what I typically find is that unless the wine is on sale and it has a healthy points bonus, it’s not worth buying.
How do you work out whether you’re getting a good deal or not?
You have to start with the assumption that you’re interested in buying the wine anyway. It then becomes an exercise in ensuring that your decision to purchase via Qantas Epiqure is the right one. I value Qantas Points at 1c each.
- Example 1: Jericho Fiano 2016, 8,000 Bonus Points
Cost per bottle is $23.25 in a case of 12, giving a total case price of $279. Available at Dan Murphy’s for $286 for a case of 12. I couldn’t find it cheaper anywhere else, so you’re saving $7 by going for Qantas Epiqure and you’re gaining 8,000 points up, worth $80. Verdict: definitely buy through Qantas.
- Example 2: Voyager Estate Chardonnay 2013, 7,500 Bonus Points
Cost per bottle is $39.50 in a case of 6, giving a total case price of $237. Available at Dan Murphy’s for $226 for a case of 6. In this case, you’re losing $11 by going for Qantas Epicure but you’re gaining 7,500 points which are worth $75. Verdict: You’re still well up by buying through Qantas.
I couldn’t actually find any examples this week of where it wouldn’t make sense to buy through Qantas! That’s not normally the case, and often the cost / benefit analysis is much more finely balanced.
In summary, I think Qantas Epiqure is currently a great way to accrue substantial volumes of points when used judiciously. Sticking to the ‘ground rules’ of checking the value and not buying wine you don’t like are important, but there are plenty of bargains to be had.